2 Pace Marketing

Marketing is every bit unproblematic a 1,2…

Do it Right...

I have postcards all the time. The other solar daytime I received a postcard trying to sell me a re-create machine. It had tiny, tiny lettering slathered all over the forepart as well as a large part of the dorsum of the card.

It was extremely difficult to read, thence difficult inwards fact that I threw it away. 

Several days afterward I received a postcard amongst 32 words on it telling me that I could instruct consummate data on unrestricted long distance telephone service for 5.5 cents a infinitesimal amongst no additional monthly fee yesteryear calling the 800 publish on the card. 

I did call. I got the information, had my questions answered as well as ordered my long distance service changed. 

The companionship who offered me the long distance service was using a fourth dimension tested two stride selling process: 

Step 1. Generate a atomic number 82 - Get me to telephone phone their 800 number.

Step 2.  Provide the requested data - Provided to me on the telephone yesteryear 1 of their sales representatives, who was able to respond my questions as well as brand me experience confident that I could salvage quite a chip of coin on my long distance pecker as well as that the service would hold upwards every bit skilful or better. 

What's So Good About two Steps?

It is much easier to exercise involvement (a lead) than it is to instruct a mortal through an entire buying procedure (a sale). 

You aren't getting the prospect or existing client to utilization amongst whatever coin only yet.

You tin utilization postcards to inexpensively promote to your target prospects as well as customers as well as generate leads (inquiries almost your products as well as services) to thence hold upwards followed upwards on as well as converted to sales. 

This two stride procedure too helps you lot to exercise a listing of people who were interested plenty inwards what you lot offered to contact you. 

You tin thence recontact the one's who you lot didn't consummate a sale amongst when they starting fourth dimension inquired, preferably until they exercise purchase from you.

IMPORTANT: Be certain to instruct the data you lot volition postulate to recontact the people who responded to your postcard offering. 

Repetitive follow-ups amongst the people who contacted you lot volition termination inwards increased sales. Make it a companionship policy to follow upwards amongst those people who contacted you lot almost your products as well as services. 

The Most Effective Use of Postcards:

The purpose of your postcard's message is to generate a sufficient grade of involvement inwards the heed of your prospect to instruct him/her to contact you lot to inquire you lot almost your offer. 

You are generating interest, non collecting their coin (not soundless anyway). That is what the two stride marketing procedure is about. Generating interested prospects as well as customers who contact you lot for to a greater extent than information. 

Your message needs three parts to hold upwards most effective: 

1. H5N1 clear arguing of the biggest exercise goodness of your production or service (in the long distance example, it was terms savings). 

2. H5N1 skilful argue for them to contact you lot NOW. 

3. H5N1 simple, slow agency for them to respond (an 800 publish for example). 

Your message should hold upwards brusk as well as to the point. Short messages on postcards attain to a greater extent than leads than long ones. 

For example: 

Call 800-555-1212 for Your Copy of Our Free Report:

What 99% of Business Owners Don't Know as well as Will Never Find Out About Using Postcards to Explode Their Profits 

Offer ends 5-5-01 (Print a appointment three weeks from your mailing appointment to exercise some urgency)

Lots of people volition respond to abide by out what they powerfulness non know. Don't forget, they responded, which is to the lowest degree some involvement inwards the data you lot accept created a curiosity about. 

This method plant as well as is certain to attain a large publish of inquiries if sent to your proper market.